Media Ownership :: essays papers

Media OwnershipOwnership of the media by a small handful of companies has created several problems for democracy since its existence. Because the media has been such a major source of information for us Americans we must learn to be skeptical of these large corporations and their motives. Commercialism and the lack of diversity of the media are twain such problems that have been created due to these large corporations.The main source of money for any media outlet, whether it is CNN or the local newspaper, is from advertisers, not the audiences like you would expect. In a mountain of 118 news directors around the country, more than half, 53 percent, inform that advertisers pressure them to kill negative stories or run positive ones. News directors have also reported that outside TV consultants have been brought in to stations to critique their newscasts and improve ratings by often issuing blanket edicts about what should and should not be cover in doer to attract the most adverti sing dollars. (Just, 1) This fact now being known makes us aware that the media is often swayed from criticism of the products or mistakes of the corporations that defy them this money. Important defects or corporate issues that we need to know about have possibly gone unannounced due to the fear of losing sponsors and profit. The only way to tell diversity of opinion in the media is to have diverse ownership over it. The airwaves are a limited resource with a few channels shut up remaining. The Federal Communications Act says that the airwaves belong to the public, which has somehow has gone ignored over the years. Having been exposed to a less diverse range of ideas over the ult few decades has left us assuming that what we see and hear in the media is all that there is out there. This is obviously no way to maintain an sprightly marketplace of diverse ideas and opinions. This is defiantly no way to keep a true democracy. (Bagdikian, 2-3)As you can see the corporate ownership of the media has become a problem to our existing democracy. Not only has the media become extremely commercialized it has also taken away the diversity that we need to make an honest concept about something of importance to us.